Advantages & Features Of Google AdWords

Google AdWords is one of the best tool google ever provided for their users, it is a package of tools which help us to 

• Setting paid ad campaigns
• Keyword Research 
• Campaign Analysis              etc......

Key Features of Google Paid Ads(Google AdWords)

1) Target specific viewers
2) Decide your budget & Make changes whenever you want
3) Analyse the performance of your ads

1)Target Specific Viewers

AdWords allow us to target specific audience. It helps us to target audience By

1) Keywords
2) Location
2) Language
3) Age Group
4) Date, Time & Frequency

5)Device

For Example , We want to show our advertisement to only the people in Bangalore and also only to the people in the age limit 25 to 55. All these things can be done with adwords's targeting features.

Keywords:  We can set that for which keywords(search queries) our ad have to display.

Location:  We can target our ads to the people in a particular area/city/country.
Language: We can display our ads to the people speaking a particular language.
Age Group: We can target the people of a particular age group. Assume that our product is a hair dye. So we have to target the people above 40 for getting more genuine clicks to our ads.
Date, Time & Frequency: It helps us to decide in which period of time our ad have to display? How many times in a day our ad has to display?
Device: We can decide in which devices our ad has to display. ex: mobile, Tablet, Desktop.

Relevancy in display of ads

In Google search network we can set a few keywords for which our ads will appear. In Google display network, our ads appear in thousands of partner sites. So relevancy is a big matter here. If our ad is about headphone, then our ad has to appear in the site which spoke about head phone, Mobile, Laptops etc..

2)Decide your budget & Make changes whenever you want 

Google Adwords giving us a great opportunity to set our budget as our wish. We can set our budget by checking the bid price. We can increase and decrease the rate as our wish to achieve the desired position of our ads.

3)Analyse the performance of your ads

Google AdWords providing a great opportunity to make a complete analysis of our ad campaign. It will help us to understand the facts like Click through ratio, Total Clicks and moreover how effective was our campaign.

Select the best digital marketing company for the most successful adwords