Organize Adwords Account Properly

Proper organization of Adwords account is very important for easy and effective advertising. Structuring account will give more control over your ads and easy to deal with.

Why should Organize Your Adwords Account properly?

1) A well structured Adwords account will give more control over your ads.
2) It helps you to understand and handle each campaign very easily.
3) It helps you to achieve your goals and monitor it properly.
4) It makes managing and editing of your campaigns more easier.

More Over we can replicate a mirror image of your website in Adwords account. That is the best practice for creating a well organized Adwords account.

There are 3 levels or layers for organizing an Adwords account well.

1) Account
2) Campaign
3) Ad Groups

Account

For Creating an Adwords account, we only need an email account. Create Your account at adwords.google.com

Structuring Your Campaign

In a single Adwords account, you can create a number of campaigns. Each campaign will be a different category of products or services your company deals with. That is the easiest and best way of organizing your campaigns.

Assume that your's is a real estate website in India. You are dealing with the properties in different parts/cities of India. So most probably your website is designed in a way that each city is considered as a different category. That means separate navigation/menus/drop-down for each city. So you can follow this same design in structuring your Adwords account also. You can Create different campaigns for each city.

                                                            Account

                                           (Website Theme - Real Estate)

Campaign 1                                     Campaign 2                                      Campaign 3
(Bangalore )                                       ( Kochi)                                          ( Trivandrum)

Structuring Your Ad Groups

Under each campaigns there can be one or more ad groups. For each category of products or services you can create different campaigns. So for Each different product under a particular category you can create different ad groups. Each ad group contains keywords that particularly referring that product.

We saw that different campaigns are created for each city for a real estate website. In each city, there will be a number of properties or projects. So for each project we can create different ad group. This makes things more clear and easy to access. 

                                                                   Account
                                                   (Website Theme - Real Estate)

                      Campaign 1                                                                Campaign 2                                 
                       (Bangalore )                                                                    ( Kochi)
                 
  Ad Group 1                  Ad Group 2                                Ad Group 1               Ad Group 2    
   (Property A)                 (Property B)                                (Property C)               (Property D)

                                             

This is a structured Adwords account's outline. This organising exactly follow the design of the website. As a best practice always tries to organize your Adwords as per your website design.

Organize your campaigns well, make sure a great success..

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