Advantages & Features Of Google AdWords

Google AdWords is one of the best tool google ever provided for their users, it is a package of tools which help us to 

• Setting paid ad campaigns
• Keyword Research 
• Campaign Analysis              etc......

Key Features of Google Paid Ads(Google AdWords)

1) Target specific viewers
2) Decide your budget & Make changes whenever you want
3) Analyse the performance of your ads

1)Target Specific Viewers

AdWords allow us to target specific audience. It helps us to target audience By

1) Keywords
2) Location
2) Language
3) Age Group
4) Date, Time & Frequency

5)Device

For Example , We want to show our advertisement to only the people in Bangalore and also only to the people in the age limit 25 to 55. All these things can be done with adwords's targeting features.

Keywords:  We can set that for which keywords(search queries) our ad have to display.

Location:  We can target our ads to the people in a particular area/city/country.
Language: We can display our ads to the people speaking a particular language.
Age Group: We can target the people of a particular age group. Assume that our product is a hair dye. So we have to target the people above 40 for getting more genuine clicks to our ads.
Date, Time & Frequency: It helps us to decide in which period of time our ad have to display? How many times in a day our ad has to display?
Device: We can decide in which devices our ad has to display. ex: mobile, Tablet, Desktop.

Relevancy in display of ads

In Google search network we can set a few keywords for which our ads will appear. In Google display network, our ads appear in thousands of partner sites. So relevancy is a big matter here. If our ad is about headphone, then our ad has to appear in the site which spoke about head phone, Mobile, Laptops etc..

2)Decide your budget & Make changes whenever you want 

Google Adwords giving us a great opportunity to set our budget as our wish. We can set our budget by checking the bid price. We can increase and decrease the rate as our wish to achieve the desired position of our ads.

3)Analyse the performance of your ads

Google AdWords providing a great opportunity to make a complete analysis of our ad campaign. It will help us to understand the facts like Click through ratio, Total Clicks and moreover how effective was our campaign.

Select the best digital marketing company for the most successful adwords 

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Google AdWords Introduction

What Is Google AdWords?

A paid advertising platform provided by google for its users. It helps to create and manage various types of paid advertising campaigns in google, google search partners and google partner sites. 

Why AdWords?

It is not easy to stay in the top rank of organic search results of google for a long time, especially for the keywords which have more competition. In this scenario AdWords comes to helping us. The advertising that we are doing will help to bring more traffic to our site and more conversion happen. In high competitive cases AdWords can be very effective in our business growth and it ensures ROI (Return of Investment). 

AdWords helps the startup companies well, It is very difficult for startups to attract huge amount of customers easily. AdWords helps them to get more customers in limited periods. It ensure the presence of your company in the web among your competitors and also directed a good amount of visitors to your site who can be your customer.

Where Do These Ads Appear?

We are talking about the ads that appears above the organic search results while we are searching for something on google. 

NOTE : As per the latest Google updation in May 2016, Ads in the right side of the search result page are removed. Now the ads are only available in the top and bottom of the page above and below the organic results respectively.

These are not the only advertises that we can create and manage using Adwords. We can make ads for displaying in all google advertising networks by using the Adwords tool. 

There are 2 different Advertising networks are available in google.

1) Google Search Network
2) Google Display Network

We can display different kind of ads in both these Networks -Texts ads, Images, Videos, Rich media etc.

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Google Search Network & How Ads Work In The Search Network

Google Search Network : Google search network includes Google search and other google search partners. The list includes other google sites, such as maps and other non - google search partners.

Google search partners : Search partners that allow Google to show ads in their search results. There is no official search partner list published by google. However, few well known search partners are

1) Ask.com
2) Aol.com
3) CNN.com
4) About.com
5) Business.com
6) mozilla.org                     etc.......

General features of ads on the Goole Search Network.

The ads appear in the Google search network is mostly text ads. We can use different kind of extensions and different formats to make these ads different and more catchy in look.

This is where ads appear in google search networks. The above image is the Google search result page for the search query " mobile phones ". There we can see the 2 ads by Flipkart and amazon respectively. There is a very mathematical approach in calculating the position of ads appearing in SERPs (Search Engine Result pages)

Google Display Network & How Ads Work In Display Network

Google Display Network: Google Display Network is a collection of google websites like blogger, gmail, YouTube, and other thousands of partner websites. The ads we are putting in display networks will appear on these websites. Adwards gives us a great opportunity to decide where our ads have to display. This network can cover more than hundred of countries and 30 languages approximately.

This is an example of ads on YouTube (part of google display network). Here car24.com is doing display advertisement in one of the video that is getting a good number of views on YouTube.

General features of ads in display network 

Ads in display network have more importance to its look and feel. It has to be something really interesting. Then only you can be successful in it. Normally the ads displayed in google display networks are rich media, video, Info graphics etc

Will be back soon with More Details About Google AdWords ...................

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